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| What is 'Google Adwords'? |
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| Written by Administrator |
| Tuesday, 02 November 2010 15:30 |
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The system works by providing space on Google search results, and in Google Adwords advertising space seen all over the web. Any time you take a look at Google search results you will see a list of advertisements down the right hand side, in blue, under 'Sponsored links'. These are examples of Google Adwords advertisements. You will also notice similar advertisements on many other websites with include Google Adwords widgets or coding.
Adverts are available to contain short text descriptions that will appear when users search specific phrases using Google. The system works on a 'pay per click' basis meaning you only need to pay for the ads that are used and clicked on by web users. You can set your own price depending on the results you wish to produce.
Google Adwords ads allow for a title line, two short lines of descriptive text and a URL to your chosen website page.
Google Adwords payment system works using bidding. The higher your bid for a specific keyphrase or term, the higher your advertisement will rank up the page when this phrase is searched. It has been proven that over 80% of web users don't actually bother going to page 2 of web results, so spending as much as possible on Google Adwords can pay off.
Carrying out an effective Google Adwords campaign can need a lot of preparation. It may be best to seek assistance from a SEO professional with regards to your exact needs such as RCTHosting.com. They can ensure that you choose the most effective keywords and phrases to target and help you choose a sensible amount to spend on your ads to get the results you are after.
What's nice about Google Adwords is there is no minimum spend on your campaign. Choosing how much you will invest in this advertisement feature is up to you and can be increased or reduced at any time giving complete flexibility. Perfect for adjusting as your business grows.
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| Last Updated on Tuesday, 22 February 2011 10:58 |
Heard the term 'Google Adwords' but not sure what it is all about? Google Adwords is Google's marketing system, developed to help you market your business/site through the search engine itself or it's affiliated sites.